Xiang Si Hai Fish Snacks, originating from Changsha, Hunan, is an authentic Hunan-flavored fish snack brand, founded in 2009. Yu Xiang Si Hai Food Group is a new media Hunan spicy fish snack full-industry-chain incubation platform that integrates the breeding, research and development, production, sales, snack chain, health management, and new media operations of Hunan spicy fish snacks. The group owns companies such as Hunan Xiangyou Food Technology Food Factory, Changsha Tong Si Hai Trading Food Supply Chain, Hunan Xiaxia Le Food Chain, Jin Xia Culture Media New Media Operations, and Hunan Yu Xiang Si Hai Hunan Spicy Snack Research Institute. The 'Yuxiang Sihai' brand of Yuxiang Sihai Food Group has developed over 17 years. Independently, it has developed more than 700 varieties of products in eight categories of spicy flavors. Among them, the popular brand 'Yuxiang Sihai Xiangla Fish King' has sold over 3 billion packs and served more than 100 million customers over seventeen years. In 2023, Yuxiang Sihai Food Group's brand underwent a comprehensive upgrade, inheriting the ancient herbal methods, promoting Xiang spicy culture, and aiming to build a new media Xiang spicy fish snack full-industry-chain incubation platform, becoming a leading brand in China's Xiang spicy fish snack full-industry chain!
